User Experience What is UX?
User Experience
With the widespread use of the Internet, brands have started to carry out marketing operations mainly over the Internet. Especially in recent years, the concept of user experience is frequently encountered in the product development studies of brands. The explanation of the user experience, referred to as UX (User Experience), is briefly; It is the whole of the emotions and behaviors that the person using a product or service reveals during this process. These emotions and behaviors are analyzed in terms of;
- Practical,
- Experimental,
- Effective,
- Semantic,
- Valuational.
More and more research is being done on UX-related studies every day. UX, which acts as a key point especially for directing the target audience to the brand, is a subject that companies aiming to be a strong brand should tend to.
Characteristics of User Experience (UX)
Although it seems like a complex concept, the user experience we experience in many stages of our lives is actually the entire process of a product or service. UX, which is fixed but also replicable, generally takes place in 5 basic steps. UX is generally the process of designing the goals or strategies of brands. With the successful design of the user experience, brands shape their products or services with the most accurate solutions.
01 User Behavior
Prerequisite user stories and user traffic
02 UX Analytics
Keşif süreci olarak bilinen çizimler, wireframe yapılar, bilgi yapıları, prototip, A/B testler
03 UX Enhancements
Tasarım olarak bilinen modelleme ve devretme süreci
04 Performance and Reporting
Kalite kontrol amacıyla incelenen hız, hata payı ve diğer detaylar
and User Interface
User experience (UX) and user interface (UI) are two separate concepts that are often confused with each other. However, the user interface is part of the UX process.
User Experience (UX) Process Techniques:
- Data analysis
- User satisfaction
- Prototyping
- Site mapping
User Interface (UI) Visuality Issues:
- Action buttons
- Tools used on the page
- Content and visual design
In short, UX ensures that the product is usable and UI ensures that the visual design of the product is user-friendly.
The Importance of User Experience
With the widespread use of the internet, brands have started to carry out marketing operations mainly over the internet. Especially in recent years, the concept of user experience is frequently encountered in the product development studies of brands. The importance of user experience has been on the agenda especially in recent times. This method, which offers benefits to brands in many ways, is easily accessible to the target audience when interpreted correctly. However, when wrong inferences are made in the UX process, it becomes impossible to achieve successful results. The importance of user experience can be generally explained as follows:
- The product is ensured to be easily usable.
- It is aimed that users are satisfied with the features of the product.
- It is aimed that the user likes the product spontaneously, not that the product is liked by the user.
User Experience (UX) Goals
01 Increasing Conversion Rates
02 Reducing Exit Rates
The most logged-out pages on the site are analyzed, the reasons for the logging out are identified, and improvements are made for users on the pages.
03 Increasing the Number of Page Views
The site's redirects and links are optimized to increase the number of page navigations per user.
04 Increasing Page Retention Times
Landing pages and the user audience are analyzed to increase dwell times.
UX
How We Achieve Goals?
1. Knowing Your Audience
Reports
Demography Interaction Report
The performance of the devices you attract traffic from is analyzed based on variables such as brand, model and browser.
Time Performance Report
By identifying the days and hours when your website is used the most, reports are provided to you to schedule your social media posts, mailings and advertising campaigns in the most accurate way.
2. Fixing Bugs on the Site
Bug Detection and Repairs
Basket Steps Control
While users shop on your e-commerce site, regular checks are carried out to ensure that all the steps they follow proceed in a healthy way and to detect any irregularities in the purchasing process.
Form Submission Control
Optimizing all forms and their content by identifying errors that users encounter when filling out forms on your site.
3. By Improving All Processes on Your Site
On-site Optimization and Enhancements
Design and Technical Analysis Report
We increase the visibility and click-through rate by arranging the image, color and content harmony on your website and providing visual integrity, as well as placing the images on your site in the most appropriate places in line with their functions. We identify the missing parts in the processes, buttons and functions on the site and ensure that the site runs smoothly.
User Video Recordings
Video recordings of the sessions visitors spend on your site are taken; from tracking mouse movements to all clicks during their stay on the site, they are tracked and interpreted and errors encountered by users are detected.
Analyses
User Experience (UX) Analyses
Heatmap Analysis
Heatmap analysis provides visual insights into user behavior by showing where users click, move their mouse, and scroll on your website. This helps identify the most engaging areas and areas that need improvement, enabling data-driven UX optimization decisions.
Form Test
Form testing analyzes user interactions with forms on your website, identifying friction points, completion rates, and areas where users struggle. This helps optimize form design to improve conversion rates and user satisfaction.
Scrollmap Analysis
Scrollmap analysis tracks how far users scroll on your pages, revealing which content sections receive the most attention and where users typically drop off. This information helps optimize content placement and page structure for better engagement.
User Experience Tools
To evaluate user experience performance, it is necessary to use performance analytics tools. These analytics tools analyze users' behavior, score them and make recommendations. We can list popular and effective user experience tools as follows:
01 Google Analytics
You can analyze website performance.
02 Optimizely
It provides web content management and ease of digital commerce with A/B testing, website personalization and customization.
03 Yandex Metrica
You can see traffic sources, visitors' time on site and click-through rates.
04 Inspectlet
You can see mouse movements and heat maps.
05 Hotjar
You can uncover the online behavior of your website visitors and get important insights about your conversion rates.
06 Axure UX Design
It offers a good user experience on options such as opening speed, page transitions, visuals.
07 Morae Logging Tool
You can get market research and focus interviews.
08 Balsamiq
You can do framing online.
Frequently asked,
carefully answered.
Everything you might wonder before starting a UX project with us — from our approach to pricing, reporting, team structure, and contract terms. Written by the team that does the work.
01 What are users' goals on the website?
Users' queries and goals when visiting a website are constantly changing. Sometimes the goal is to get information and exit, sometimes it is to make a purchase.
02 How to define commercial and organizational goals?
Commercial and corporate sites usually want users to have the best experience and be satisfied after they come to the site. These requests are very important for the website, as they will create a perception that the user is successful and that their needs are met.
03 Who is the target audience?
Users who can interact with the content of your website (reading, registering, purchasing, etc.) are included in the target audience. However, especially in Ads and social media ads, the personas of the target audience are extracted and the user persona with added value in the target audience becomes the most valuable target audience of the site in terms of efficiency.
04 What is the scope of UX?
The scope of UX includes criteria that will also affect the design, such as the opening speed of the site, messages / notifications that appear to the user, shopping cart steps, usefulness of the site, color and usage habits of users, product descriptions, product images, product reviews, etc.
05 Which tests and how to use them when preparing a UX Design?
A/B, scroll map, heat map, confetti map and analytical tests are used to interpret user experiences and take action.
06 How to brief a UX agency?
Information such as the purpose of the project, the expectations of the brand, the target audience and other technical details are shared so that the agency is also informed in general terms, and all editing is planned by sticking to this information.
07 What is User Experience Analytics (UX Analytics)?
It is the monitoring and reporting of the movements, clicks and form filling processes of the visitors coming to the website on the web pages.
08 Can anyone do User Experience Design (UXD)?
The job of a UXD is to make the creative spaces of an app or website attractive and usable for users. Sometimes aesthetic elements may not be attractive in terms of navigation. For this reason, people/agencies who know current technology and user expectations well, who can interpret tool data well and take action should be preferred.
Case studies
Brands growing with UX
A few of the brands we've helped scale through this service.
E-commerceBKM Kitap
For BKM Kitap, SEO efforts resulted in a 102% increase in organic traffic and a 467% growth in organic keywords. Ongoing optimization supported sustained performance over the year.
FurnitureCaddeYıldız Mobilya
With the cooperation we started in 2014, we entrusted all SEO work on our website to the Webtures team. As CaddeYıldız, we would like to thank the qualified Webtures team for the upward momentum they created in our site traffic day by day by closely following Google optimisations, taking quick actions, and defining criteria suitable for the sector.
E-commerceChildgen
During our collaboration with Webtures, we achieved remarkable success in organic traffic and advertising performance. In our partnership approaching 1 year, we captured a 516% organic traffic increase compared to our starting point. From SEO efforts to advertising management, the Webtures team's expertise and solution-oriented approach made significant contributions at every stage. Their continuous guidance in the rapidly changing digital world, helping us take the right steps, has been one of our most valuable gains. We thank the Webtures team for their professional yet sincere approach that inspires confidence.
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