%1.245
Appointment Increase in the Last 1 Year
%2.059
Increased Online Test Conversion in the Last 1 Year
%1.088
Organic Traffic Increase
We started the studies of NPİstanbul Brain Hospital during the periods when it experienced traffic loss. We started R&D studies both to investigate the causes of traffic loss and to measure the level of competence of the technical side. We determined a special road map in the focus of the regulations that we identified at the beginning and wanted to take action quickly.
In order to recover the traffic loss in the fastest way, the ideal persona characteristics had to be determined correctly. We developed our strategies by taking into account the main points such as the identified errors and the processes that need to be developed in the content.
We started to understand that the right strategies we determined for the target audience and the needs of our site were working with the increase in traffic rates, click and impression rates being higher than the previous month. The time users stayed on the page proved the accuracy of the strategy we had made for content.
With the support of Webtures in terms of both content and software, we achieved our goals regarding our website. Our hospital has been serving in the field of health for 20 years. During this time, we had pages with dense content on our website. As a result of reviewing and organising these contents in accordance with SEO, our pages achieved the targeted success. I believe that they add value to our institution with their approach to problems, bringing solutions even on issues they are not directly related to, and their harmonious working style.
