İtopya
Organic Traffic Increased by 115%

Customer: İtopya

Sector: Industry

Service: SEO

İtopya SEO ve UX Processes

255

First Page in Word

%115

Organic Traffic Increase

%100

Increased Product Visibility

Analysis

Itopia wants to become a leading company in IT solutions and Gaming products in a short time. The aim is to increase organic visibility and become an e-commerce platform with a trend that will satisfy users.

The category tree needs to be planned according to strategies.
To be more visible in brand searches

Process

Category URL structures were changed and the URL structure was made SEO friendly.
Product URL addresses were changed and special strategies were determined for the product groups to be targeted.
With the brand filter system, the searches made by users were targeted.
Strategies were implemented to avoid creating duplicate content in areas such as categories and brands with high importance and where the most traffic can be provided.
Visual changes were made for all pages that do not have visuals or do not have the correct visuals on the product detail pages.
Special strategies were developed for pages that affect mobile performance and experience absolute traffic loss.
By targeting searches specific to the target audience, an increase in visibility rates was achieved in all months since the beginning of the studies.
Special strategies have been developed for sections that keep the page up-to-date, such as product reviews.