E-Çerez Conversion Increase Of 850% Achieved
The SEO and conversion strategy developed for E-Çerez was designed to preserve existing organic visibility while transforming it into stronger commercial performance. Through enriched product pages, optimized category structures, and simplification efforts that strengthened the user experience, the brand achieved strong organic growth and delivered an 850% increase in conversions.
E-Çerez: Analysis
We started e-Cookie studies with the strategy of increasing conversions by maintaining and adding to the existing organic traffic. In this study, we proceeded in coordination with the software and content team for technical and design arrangements. Our goals in this process were as follows;
- To promote our products more clearly.
- To bring our quality together with users.
- Providing products and information suitable for the target audience.
E-Çerez: Process
In order to quickly increase conversions through our existing organic traffic, we needed to increase the number of products on your website and add product descriptions correctly. For this reason, we worked with the content team to quickly introduce new products and descriptions to the website.
- We optimised our product categories and product pages in accordance with Google algorithms.
- With in-site UX improvements, we made it easier for users to navigate between products. We took care that users navigate the site in a useful way.
- We have made the site more understandable by identifying and simplifying similar pages that would create confusion for users.
- We used the related product / complementary product strategy for products.
E-Çerez: Conclusion
We received both position increases and conversion increases in searches related to the strategies we implemented in E-Commerce.
- While we appeared with 4,780 keywords in the search results when we started working, we managed to increase this number to over 12,700.
- Our organic traffic increased by 116% in the last 12 months.
- In line with our strategies, our conversions increased by 850%.
Emre Çaprak
Founder, E-cerez.com
Webtures, which has adopted strategic digital marketing activities and quality as its mission, has contributed greatly to our brand in SEO activities with its specialised and experienced team. While continuing our work on our website, we have made important initiatives in the field of e-commerce thanks to their interest and support. It also facilitated the visibility and easy accessibility of our brand. We would like to thank the Webtures team for helping us achieve this success we have targeted.