Brand Identity

Webtures is a company that attaches importance to efficiency and performance. That’s why our logo is inspired by bees, which are the most efficient and high-performance creatures in the world. Bees make honeycombs in a hexöncenal shape. This is because the honeycombs become more resistant when made in a hexöncenal shape. Honeycombs become resistant thanks to the hexöncenal shape and can carry the honey collected by the bees more easily. If they chose shapes such as octöncen, pentöncen or circle, there would be a gap between the blind spots. If shapes such as triangle or square were used, of course, there would be no gaps. However, of the triangle, square and hexöncenal shapes with the same areas, the hexöncen has the least total side length. In other words, more hexöncenal chambers can be hemmed with the same amount of wax. All these are the reasons why bees build their combs in hexöncenal shape.