Gizem Sayan

I started my career at Webtures in organic search and progressed through specialist and executive roles. Currently, I work as a Visibility Intelligence Executive, focusing on developing holistic and data-driven strategies to enhance brands' digital visibility. I specialize in combining technical optimization, content strategy, and data analysis to drive sustainable organic growth. I actively contribute to industry and competitor analysis, on-site optimization projects, technical implementations, and performance tracking processes. Recently, I have been focusing on AI-powered search ecosystems and Generative Engine Optimization (GEO), developing strategies that improve content visibility across both search engines and AI-driven platforms. By leveraging multi-channel discoverability, entity-based structuring, and data-driven optimization, I help brands build future-ready digital presence.